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Real Estate Search Engine Marketing (SEM)

Search Engine Marketing (SEM), is the all encompassing process of increasing the visibility of a website within the search engines for relevant keywords. The main solutions for this type of marketing are natural/organic website optimization and paid search advertising. Our SEM efforts focus on these two services in order to provide our clients with measurable results. Search engine marketing campaigns can provide an effective method for driving a large number of highly targeted new visitors to your website leading to dramatic increases in leads and sales.

Search Engine Optimization is the practice and method of improving the organic ranking of a web site in the search engine result pages for targeted keywords related to your site. Since the major search engines can provide a tremendous amount of exposure and targeted traffic for a website, it has become imperative for businesses to gain a presence in them in order to compete in their marketplace.

Paid Search Engine Advertising, also known as Pay Per Click (PPC) programs, can get you listed in, and generating traffic from, the major search engines in as little as 24 hours. Paid search engine marketing listings can appear quickly and last until your PPC advertising budget is depleted. Advertisers who are listed within the top 3 listings will get the most exposure and traffic, but will also pay the highest price per click.

It has been proven that sites that utilizing both organic search engine optimization and paid search engine marketing campaigns can see up to three times as many visitors and higher click-through rates than those sites that do not. The effect of having both natural search listings as well as sponsored ads on web surfers is known as the reinforcement effect. When visitors see the organic listing with the search advertisement, they tend to view the website listed as credible and of an authoritative nature.


Search Engine Marketing Campaigns

Our basic Search Engine Marketing campaigns start for as little as $595 per month depending on the size of campaign and your individual needs, with more comprehensive campaigns beginning at $1200 per month. For those with smaller budgets and a more focused market, you may want to consider enrolling in Search Engine Ranking campaign which starts at $195 per month or a Paid Search Marketing campaigns which starts at $300 per month.


What Next?

If you are interested in signing up for or receiving more information on how our Search Engine Marketing Services or Real Estate Marketing Programs can help you, then Please Call Us at 1-503-358-8966, Monday thru Friday from 8am to 5pm Pacific time or send us an email or fill out our Free Marketing Consultation Form and we will contact you with more details on how we can help you.


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Resources:

 Marketing Budgets

 SEO Timeline

 Ranking Factors

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Reology Real Estate Marketing   º   Portland, Oregon
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