Real Estate Pay Per Click Campaigns (PPC)

Paid Search Engine Marketing campaigns, also known as Pay Per Click programs, can get you listed in, and generating traffic from, the major search engines like Google, Yahoo, MSN, AOL and Ask in as little as 24 hours. Paid search engine marketing campaigns allow you to only pay when users visit your site by clicking on one of your keyword triggered targeted ads. These paid listings can appear quickly and last as long as your PPC advertising budget allows. The average cost-per-click on paid search ads is up approximately 20% over last year, with the average price for a top 10 listing for real estate keywords being between $1.00 and $3.50 depending on the market. Advertisers who are listed within the top 3 listings will get the most exposure and traffic, but will also pay the highest price per click.

Check the Yahoo pay per click pricing for your area. Go to the Yahoo/Overture Bid Tool and search for "Your City + real estate" or "Your City + Your State + real estate" (real estate is the most common keyword used by searchers). Reology is based in Portland, Oregon so we used "Portland real estate" and "Portland Oregon real estate". When we last checked, top bids were $2.99 and $3.01 per visitor for those 2 top Portland area keywords.

Pay Per Click Management Services

At Reology, we also offer ppc management services as an alternative for clients who are looking for a more involved system. Our management service is great for clients who have previously established paid search campaigns, who are looking to take their campaign to the next level or who wish to save themselves the time of creating and managing ads and the ongoing process of regularly updating bids.

Combining PPC and Organic SEO

It has been proven that sites that utilizing both organic search engine optimization and paid search engine marketing campaigns can lead to as much as three times as many visitors and higher click-through rates than those sites that do not. The effect of having both natural search listings as well as sponsored ads on web surfers is known as the reinforcement effect. When visitors see the organic listing with the search advertisement, they tend to view the website listed as credible and of an authoritative nature.

Organic search engine optimization listings take time to achieve, but can be long lasting and can be sustained year after year with monthly monitoring and link building. Sponsored listings appear quickly, but will only last as long as your pay per click advertising budget allows. Utilizing both organic and paid search listings gives you the ability to put yourself in front your potential clients quicker, more often and will produce long term sales and marketing benefits.

What Next?

If you are interested in signing up for or receiving more information on how our Pay Per Click services or Real Estate Marketing Programs can help you, then Please Call Us at 1-503-358-8966, Monday thru Friday from 8am to 5pm Pacific time or send us an email or fill out our Free Marketing Consultation Form and we will contact you with more details on how we can help you.