Smart Links
What are Smart Links?
Smart Links are... the measure of how many inbound links a web site has pointing to it from other web sites. An inbound (or incoming) link is a link that appears on another website, that when clicked, will take that visitor to your site. Yet these links do much more then just bring immediate traffic. Most importantly, each of these inbound links is also considered to be a "vote" for your web site in the organic rankings of the major search engines. The more link "votes" a website has, the greater the overall link popularity and Google PageRank will be for that site.
However, the total number of links pointing to your site is one aspect of a website's Link Popularity. The full impact of a website's Link Popularity is a bit more complicated. While the quantity of a website's inbound links does play an important factor in search engine rankings, the quality and the individual value of the links also plays an integral role. Some of the major attributes associated with a link's quality include:
- Anchor-Text of the link
- Dynamic pages
- Framed pages
- Industry and keyword relevance
- Javascript pages
- Link Popularity and the PageRank of the linking page
- Number of links on the linking page
- Redirect links
- Scripted tracking links
Why is Link Popularity Important for Rankings?
Building high quality, relevant links is an imperative step in search engine optimization as all the major search engines are using link popularity to determine website positioning within their organic search results. Google paved the way as being the first and most well-known of the search engines to first incorporate link popularity into their ranking algorithm. In fact, links are believed to attribute to as much as 30 percent of the value of a websites rankings in the Google search algorithm.
Relevancy Matters!
One of the more critical aspects in determining the value of any incoming link is its relevancy. Links pointing to your site from other relevant and industry related websites carry more weight than links from off topic web pages. When your website obtains a link from a website that is in a common business sector, your site receives an increase in its relevant link popularity. A local real estate agent's whose site receives links from a local home builder, home inspector and mortgage broker's website would receive a major boost in it relevant link popularity then from links generating from a weight loss, ink refilling and foreign pharmacy website.
How do we build Link Popularity?
To increase our client's link popularity, Reology.com focuses on building one-way, permanent links from relevant and legitimate web sites. Link building programs have been developed using only proven, ethical link building methods that lead to permanent links from legitimate sites. Our linking strategy starts by obtaining links from our list of established, industry relevant websites and directories and continues with detailed research tailored around each client's specific campaign needs.
Quality over Quantity!
At Reology.com, we believe that 1 quality link could have as much of an impact on your rankings, as 10 or 20 low quality links. We never try to dazzle our clients by generating a huge quantity of useless links; we educate our clients and provide only well researched, effective links. Our link building expertise allows us to fully evaluate the overall quality and effect of any potential link for our client's websites. All of our link programs strive to obtain as many quality links for our clients as possible, resulting in the maximum link benefit for their campaigns.
Bad Links
Google states that when developing links you should: "avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links." Before recommending or providing links for our clients' websites, we provide upfront research to ensure that all links are coming from relevant, quality websites that are not considered by Google or any other search engine to be in "bad neighborhoods" or from "web spammers".
Inbound Links
One-way, inbound links that point to your website from resources such as industry related websites, real estate directories and press releases provide the most benefit for a website, without having to give up any outbound links in return. Since one-way links are currently the most valuable type of link your website can get, all of our programs focus on obtaining one way inbound links.
Reciprocal Link Exchange
Exchanging links with other real estate related websites is a great way to increase your traffic, search engine exposure and the overall popularity of your site. Reciprocal link exchange programs can be a low cost way to increase the overall total number of links to your site from other real estate related websites. For any real estate link exchange program to be successful it requires several hours every month dedicated to finding, requesting, approving and managing link partners.
